Increase how likely your visitors are to buy your product and you can increase your sales without more traffic. It’s simple math.
Increase Customer Loyalty
When your consumers want to buy from you, they see you as a trusted source. Increase how often they want to buy from you and increase their trust and loyalty to your brand.
Better User Experience
Purchases are made through emotions. Increasing conversion rates also means increasing how users feel about your website- i.e creating a better experience.